Here are some tips on keeping your website COVID-19 strong:

1. Have an entry notification on your site

This can either be as a banner towards the top of the page or a pop-up message when your clients land on your page, giving you the opportunity to alert visitors about your new protocols or plans to re-open to keep clients and staff safe and/or informed.

Having an initial entry notification on your main page will show that you are proactive and will help clients feel assured that you know what you’re doing, even during these uncertain times. 

2. Keep things simple and straightforward

Explain how and when you plan to re-open. Answer general questions or provide an FAQ list. Provide reassurance. Convey these messages as clearly and concisely as you possibly can. 

People are stressed right now, and providing guidance digitally will make things easier for your staff and clients when it’s time for a visit.

3. Make use of social media

Direct your website traffic to your social media platforms, and inform them that they can get regular content and updates that way.

4. For a quick and easy fix, use a plugin

If your website runs on WordPress, try downloading an extension like Holler Box, which is free and allows for a simple pop-up message to display on your site. 

5. Show you care

At the end of the day, people just want to know they’re being cared for. During times of crisis we look to leadership, and for your community, that’s you! Show them through words and actions what you’re doing to keep them safe. Let them know that you exist because of how passionate you are about caring for their injuries and conditions. 

When you break down tasks (like updating your website) into simple steps, you’ll be amazed at what you can achieve. It’s all about figuring out what you want to say, writing down how you will say it, and having the right tools and resources for assistance if needed.