With Therapy Expo right around the corner, we’re so excited for you to check out this year’s brand-new theatres, featuring inspiring speakers from across the sector.  

BRAND-NEW Business Advice Theatre 

New for 2025, the Business Advice Theatre is your go-to space for informative, real-world guidance on running and growing a private practice within the therapy sector. With demand for MSK services rising and economic pressures mounting, it’s more important than ever to strengthen your business approach.  

Not only this, but you can also expect insightful content focused on career development and professional diversification.  

From new recruitment techniques and clinic marketing tips, to improving operational efficiency and diversifying your income, you’ll hear from experts who understand the realities of modern practice. Whether you're just starting out, looking to future-proof, or even to grow your clinic, you’ll leave with tools to take your business to the next level.  

Sessions not to miss:  

‘Know your numbers: the top numbers to track in your clinic’ with Celia Champion, CEO, Painless Practice (26 Nov, 11:55 – 12:25)  

‘Developing a career in professional sports’ with Ollie Leaper, First Team Physiotherapist, Wolverhampton Wanderers FC (26 Nov, 13:55 – 14:25)  

‘Future-proof your career: harnessing YouTube for income, influence, and impact’ with Daniel Lawrence, Education Director, RockTape UK (27 Nov, 09:55 – 10:25)  

‘Click, treat, grow: harnessing AI to power your physio business’ with Manny Patel, Chartered Physiotherapist & CEO (27 Nov, 11:55 – 12:25)  

BRAND-NEW Practical Skills Space  

For 2025, we’re taking hands-on learning to the next level with the launch of our brand-new showfloor arena: the Practical Skills Space. Designed for professionals who learn best by doing, this dynamic new theatre will be fully dedicated to interactive demonstrations and immersive practical education. 

As part of our ever-popular Modalities & Techniques stream, the Practical Skills Space will host leading experts delivering real-time demonstrations of the latest manual therapy techniques, rehabilitation methods, and clinical tools. Attendees can expect focused, skill-building sessions covering everything from massage for lower back pain, thoracic needling, shockwave therapy, and lymphatic drainage, to more specialised areas like vocal massage therapy and soft tissue techniques. 

Spaces will be limited for these high-engagement experiences, so come ready to observe, interact, and elevate your skills alongside some of the best in the profession. If you’re serious about hands-on excellence, this is the space for you.  

Sessions not to miss:  

‘Assessing and treating the neck pain patient’ with Michael O’Reilly, Upper Quadrant Specialist Physiotherapist, OptiNeck (26 Nov, 11:55 – 12:25)  

‘The art and science of foot and ankle rehabilitation’ with Jason Lair, Company Director & Senior Lecturer in Physiotherapy, Sporting Foot and Ankle and University of Winchester (26 Nov, 15:55 – 16:25)  

‘Lymphatic drainage: an update’ with Justine Whitaker, Director & Nurse Consultant, Northern Lymphology Ltd (27 Nov, 09:15 – 09:45)  

‘Returning upper limb injuries to sport’ with Steve Miller, Sports Physiotherapist & UCB Lecturer, Grow Physio Academy