Orla O'Doherty is a behavioural scientist, physiotherapist and founder of Clinic Coach, a consultancy and training provider that aims to embed the science of behaviour change into the everyday practice of health professionals, empowering them to support patients with health-related behaviour change. She is Education Lead at UCLPartners, a health innovation partnership and is a tutor on the Advanced Development Programme, training health professionals to support self-management and behaviour change.